My first book - exploring how direct-response copywriting can help you succeed in today’s online marketplace - was published October 1st 2018.
The book’s full title is The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales.
It has a simple aim: to teach you how to use direct-response copywriting to make more sales and grow your business.
It's extremely practical and reading it will help you do that, no matter what business you're in.
The feedback I've had about the book has been great. Everyone from fellow copywriters to marketers and small business owners have told me the book is both useful and entertaining.
Drayton Bird, former Creative Director at Ogilvy, says:
“…don’t write another word till you’ve read The Art of the Click”
Andy Maslen, author of best-selling books on copywriting such as Write To Sell and Persuasive Copywriting, says:
"Glenn Fisher knows an incredibly valuable secret. How to write to complete strangers and get them to part with their hard-earned cash. Now he seems to have taken leave of his senses and published his secret in this book. Any copywriter, hell, any marketeer or business owner, who wants to make serious money should buy a copy."
Vikki Ross, who's written copy for companies such as Sky, The Body Shop, and Hotels.com writes:
"Glenn leaps away from meaningless jargon and does what all great Copywriters do - he writes directly to the reader and as he or she speaks, so you glide through The Art of the Click easily. And you learn along the way with memorable techniques, fun explanations and entertaining anecdotes in what feels like an effortless but brilliant one-to-one masterclass."
Leif Kendal, the director of ProCopywriters says:
“Glenn is a master of direct-response copywriting. His book is a highly practical guide to making sales with your words. It's loaded with techniques that you can start using immediately. Whether you write for traditional direct-response or digital media, there are plenty of ideas to take away from Glenn's book. If you're a copywriter - or a business owner - you should get Glenn's book now and start putting his ideas to work for you.”
Ryan Wallman, the associate creative director at Wellmark in Australia writes after reading the book:
“The Art of the Click is a masterful modern interpretation of the time-honoured techniques of direct-response copywriting. Written in the engaging manner you would expect from a copywriter of Glenn's calibre, it eschews the fluff of most online marketing advice and shows you how to get results. If you want to sell, buy it.”
Richard Shotton, author of best-selling book The Choice Factory, says:
“The Art of the Click is a compelling collection of practical ideas and tips that will help any aspiring direct-response copywriter improve their skills and sell more for their clients."
Tom Albrighton, the author of Copywriting Made Simple had this to say about it:
“The Art of the Click is a passionate, in-depth and incredibly readable masterclass in direct-response copywriting. Glenn Fisher will show you the winning techniques that have made him one of the UK's top writers of direct marketing, from in-depth research to holding your reader's attention and turning it into action. And he tops it all off with three fascinating interviews with masters of the craft. If you want to write copy with real persuasive power, buy this book.”
And Gareth Hancock, the founder of That.Content.Shed. writes:
“Whenever you pick up a book on copywriting you expect it to be a bit like a science textbook without the genital graffiti. You know you'll learn from it, but reading is going to be hard work. That's not the case with The Art of the Click. Glenn has made the book light and enjoyable. It s funny, engaging and easy to read - even for people like me that struggle to compute anything even remotely technical. Glenn is a master of the craft and this is as good a book as you'll find on selling things with words. You'll be a better writer for reading it. Well played, Sir. Well played, indeed.”
You can order your copy by visiting Amazon here.