Today’s meetings are done.
The copy I had to write is written.
Pablo is resting.
The washing machine is spinning.
And Ruth isn’t home for a little while.
Tomorrow I travel to London for more meetings and catch-ups.
But right now: a pause.
In fact, I thought it would be a good chance to update you on where all things ‘Glenn Fisher’ are.
I realise that is obscenely self-centred. But then this is a post on TheGlennFisher.com, so, you know, it’s kind of justified.
And hey, if you’re reading by mistake and you actually despise me, a self-centred piece like this will only fuel that fire of hate. So, technically, you should be thanking me for making myself even more awful.
Assuming you’re a friend, a colleague, or someone I write for or advise, then in this moment of tranquility…let me bring you up to speed on what I'm up to.
There’s quite a few things going on.
My book, The Art of the Click, is now going to print.
It’s all been typeset, the cover has been finalised and a handful of very kind advance readers have offered their judgement.
The judgement seems to be a massive thumbs-up.
If you follow me in any format, you’ll have seen me sharing the feedback. I’d apologise for posting so much about it, but that apology would be insincere. I believe if you’re proud of something, you should talk about it. I’m proud of the book – so I’m talking about it.
I urge you to do the same with anything you’re proud of.
It seems a fair few people have been pre-ordering the book too, which is amazing and I thank everyone who has done so up to now.
In fact, the interest seems to have alerted the Amazon algorithm, which has stared discounting the book too, which is good.
You can now pre-order a copy for the random price of £12.48.
For those local to my hometown of Cleethorpes (or the slightly better known Grimsby), I’ll be doing a little launch party thing on October 13th.
Talks and stuff
The book has opened various doors to exciting other projects too, including me offcially becoming 'a speaker'.
I’ve always had dreams of being Stewart Lee, but I’m nowhere near clever or funny enough to do proper stand-up.
Still, I’ve found a niche in trying to teach copywriting and marketing whilst inserting crap jokes and anecdotes.
Or at least...it seems to.
I presented a version of ‘the talk’ to local businesses at Riverhead Coffee the other night and the feedback was great. It even went a bit Gary Vee at one point with people taking selfies. Lovely stuff.
It’s good news because I’m already booked to speak around the country now as well.
At the moment I’m working with the DMA to present at their Copywriter Club events. The first one is in October in Bristol.
Talking about the DMA. I’ve also been selected as a judge for the 2018 DMA Awards.
Fancy stuff, rigtht?
All the details aren’t finalised yet, but I’m very excited by the whole shebang.
I’ve also notched my trousers up that bit closer to my chest, as I slowly evolve into Simon Cowell.
If you’re a copywriter who’s done some lovely stuff, you can apply to actually win an award here.
More details on this soon.
Indeed, events are stacking up behind the scenes and I'll confirm more as they come, but if you’d like to ‘book me’ to speak at an event or your wedding, email me as I'm up for most things.
An online event I’m excited about that’s happening soon is September’s #ProCopyChat, where I’m in the hot seat.
This is cool thing on Twitter organised by ProCopywriters where you get to quiz me on things for an hour.
It all evolves around the hashtag #ProCopyChat - as you can probably guess.
Going local down in Acapulco
Aside from all this 'eventery', I’m also working with and advising more and more local businesses, which is great. It’s nice to be able to help people in my local area to grow their businesses.
I've also started working with HumberBusiness.com, writing a monthly column to raise awareness of local businesses and offer some marketing advice.
As well as helping those already set up in business, I’ve just today been speaking to the Grimsby Institute (where I got my own degree) and will be doing some guest talks and workshops for students studying business and enterprise. That promises to be a lot of fun and a completely different type of challenge.
Of course, all this is fun, interesting and a little bit different to my normal fare.
Still, as I’m a direct-response man at heart, I’m still stretching my long-copy muscles writing letters for Agora Financial, both here and abroad. Indeed, as I explained in my talk the other night and as I explain in the introduction to my book, I believe studying direct-response is one of the best ways to learn about all types of business and marketing.
You should do it too.
If you don’t already study direct-response, well...I happen to know of this book that’s coming out soon that teaches you all about it.
People say it’s pretty good. I've actually read it a couple of times myself.
If you’ve managed to get through this random brain splurge and do perversely enjoy reading my stuff and listening to my ideas, then you should pre-order the book.
Ryan Wallman, associate creative director at Wellmark in Australia says it’s:
“…a masterful modern interpretation of the time-honoured techniques of direct-response. If you want to sell, buy it.”
Tom Albrighton, author of Copywriting Made Simple says:
“…if you want to write copy with real persuasive power, buy it.”
And Andy Maslen, author of Write to Sell says:
“…any copywriter, hell, any marketer or business owner who wants to make serious money should buy a copy.”
This is just a handful of the praise I have been absolutely honoured to receive.
OK. I could probably go on. I’ve not even mentioned some other exciting stuff, but Ruth is home now, Pablo needs a walk and at the end of that walk there’s a pint waiting for me at the local.
I’ll be back before too long.
Thanks for your continuing support and for following my little adventure.