As a kid I dreamed of being a novelist…
Actually, that’s a lie.
As a kid I dreamed of being a bank manager. I have no idea why.
What kid dreams of running a bank?
To be clear, it wasn’t about owning the money or anything potentially profitable like that.
My dream was modest - to just manage the money.
“Mum, I want to work in admin,” said no child ever.
Still, for a while I followed that dream. But, in my early twenties, I realised it sucked and traded it in for a new one.
I’d be a writer. Maybe. Or a critic, working for the London Review of Books. Or hell, what about being a stand-up comic - that would be cool.
Paul Merton. He seems to do all those things.
I’ll be Paul Merton.
Of course, I’m no way funny enough to be a comic, let alone clever enough to write proper stand-up.
But weirdly, circumstances last year kind of pushed me into public speaking.
To my surprise, I found out I appear to know about something quite well - copywriting and marketing - and can speak relatively engagingly on the subject.
I’m no Paul Merton. But still…you try.
Anyway, after enjoying a few talks last year, it’s my aim to do a few more in 2019.
So far, that aim is being realised.
This month I kicked off with a great talk to over 80 local businesses here in my hometown of Grimsby.
I gave a ‘masterclass’ on marketing for The Business Hive and it went really well. The feedback I received was lovely and it was ace to meet so many people interested in the ideas I had to share.
One particularly nice piece of feedback here:
@allgoodcopy is my Twitter handle, for those who don’t know.
You can follow me on Twitter by hitting this link.
Next month I’ll be giving a similar talk up in Edinburgh for the DMA’s Copywriting Club, which I’m looking forward to.
Then it’s over to Leeds with the DMA again to help launch their Creative Club events there. That’s in May and I’ll have a link for you when I have it.
After that, in October, I’m appearing at the ProCopywriter’s Copywriting Conference at the Barbican in London.
That’ll be a fun one as there are some right good folks talking with me. And there’ll be a load of lovely people milling around all day.
Besides the talks, I’m starting to arrange workshops too, which is all good fun.
If you’d like to have me speak at your event, just give me a shout and we can see if we can figure it out.
Oh yeah, and it appears to be 2019
Seriously. It’s nearly February.
What the hell happened?
2019 has kicked off like a busy beaver that’s been interrupted by a flustered fox to discuss urgent issues raised by the hurried hedgehog living down the road.
It’s been crazy.
But good crazy.
Indeed, what else has been happening?
The book, darling. The book!
To be entered is nice.
But to be shortlisted…
Well, wouldn’t that be a thing?
And so I went down to the shortlist reveal event in that London armed only with a laptop and a change of shirt and to my genuine surprise (and delight), they called out my name as one of the five shortlisted authors in the Sales & Marketing category.
It’s a genuinely great feeling to know the judges read through a load of great books and picked mine out from the crowd.
I’m not sure it’ll win, but hey, I’m happy to have made it this far.
The winners are announced in March, so we’ll see what happens. Fingers crossed.
More to the point, if you haven’t got a copy of the book yet…it’s down to just £9.99 as I write.
Please welcome my next guest
Something else I’m really happy about right now…
Have you to it listened yet?
Since I launched The All Good Copy Podcast at the end of last year, it’s been going from strength to strength as more and more people tune in to listen.
The feedback I’ve had in has been insanely positive and it’s great to see the four episodes I’ve done so far are being received so well.
It might seem weird, but more than anything, I make these for myself. I actually enjoy listening back to them in my car and find them really useful.
I love the format of interviewing fellow creative people off-the-cuff, exploring ideas together and hearing about how they work. It’s a huge bonus the conversations seem to be useful to other people too.
I’ve got a load more exciting guests for this first series and then I’ll be taking a short rest before going straight into Series Two.
If you haven’t listened to the podcast yet, you can load up the episodes here:
Now, as I write, Pablo is loitering around my feet, so I best take him for a walk.
Aside from all this, I will tell you I’ve been working on copy for people all over the place, in the US, in Europe and right here in my hometown of good old Grimsby.
The fact is, copywriting and marketing is always changing, so it’s important to keep your head in the game and write everyday.
Oh, and read plenty too.
But anyway, enough for now, I must shoot.
One final thing...
If you’re on Twitter and you can get online at 11am on Tuesday, 29th January...
Me and Pablo are taking over #ContentClubUK and there’ll even be an opportunity to win a copy of my book.
To find out what #ContentClubUK is and get involved, check out this tweet:
It’s a video message from Pablo – kind of.
Otherwise, speak soon and thank you as always to every single reader who has bought the book, listened to the podcast and offered me support. It’s absolutely appreciated.