It’s been busy. It’s always busy. Busy with lots of copy to write. But also busy with lots of fun and weird stuff happening. It’s time I updated you on some of that. And I have a small favour to ask…
I’ve got five minutes to mysef, so thought it would be a good chance to update you on where all things ‘Glenn Fisher’ are. I realise that is obscenely self-centred. But then this is a post on TheGlennFisher.com, so, you know, it’s kind of justified. Anyway…here’s the lowdown.
Writing a book is easy. The actual writing. It’s nothing. OK. Maybe not nothing. Maybe it’s like 1% of the whole insane process that is known as ‘a book.’ People think the writing is hard. It’s not. What’s hard is coming up with the ideas.
The advertising industry is predominately focused on more hip concepts like brand identity, product placement and social influencers. It’s fair enough. There is a time and place for these concepts. But the fact is they’re much more indirect, abstract and less-measurable concepts. For small, local businesses – this isn’t an option.
An entire wall of our front room is covered in books. There are books on the shelves of our bedroom. There are books in our kitchen. There are even books in our downstairs toilet. So, to have a book of my own being properly published is a great feeling.
The question as to why Glenn Fisher needs a website about him (and the question as to why he's currently writing about himself in the third person) is a difficult one. It raises potential accusations of narcissism, self-promotion and vanity. I am guilty of all three.