What Dave Trott writes, people read. So, when I came up with the idea of writing my own book, being an idealistic sort, I thought it would be good to be published by the same people who publish him. Of course, it doesn’t work like that.
Writing a book is easy. The actual writing. It’s nothing. OK. Maybe not nothing. Maybe it’s like 1% of the whole insane process that is known as ‘a book.’ People think the writing is hard. It’s not. What’s hard is coming up with the ideas.
Trying to explain what copywriting is all about to someone outside of marketing and advertising is no easy thing. I help people sell things…with words. How’s that, people wonder? Well, it’s kind of weird…
Unless you’ve managed to climb all the way to the top of Maslow’s hierarchy or you’ve ascended to some Kantian-level of self-knowledge (or you’re just pathologically self-assured), you will always doubt yourself. But it’s no reason to stop being creative.