Before I wandered unwittingly into the (so-called) professional world of advertising and became a copywriter, I was a punk. Well, not strictly a punk in the common sense. I was a little too young for tartan and safety pins. Still, it’s been surprisingly useful in the world of advertising.
The advertising industry is predominately focused on more hip concepts like brand identity, product placement and social influencers. It’s fair enough. There is a time and place for these concepts. But the fact is they’re much more indirect, abstract and less-measurable concepts. For small, local businesses – this isn’t an option.
An entire wall of our front room is covered in books. There are books on the shelves of our bedroom. There are books in our kitchen. There are even books in our downstairs toilet. So, to have a book of my own being properly published is a great feeling.