As a kid I dreamed of being a novelist. Actually, that’s a lie. As a kid I dreamed of being a bank manager. I have no idea why. What kid dreams of running a bank? Read on to find out what happened.
Writing a book is easy. The actual writing. It’s nothing. OK. Maybe not nothing. Maybe it’s like 1% of the whole insane process that is known as ‘a book.’ People think the writing is hard. It’s not. What’s hard is coming up with the ideas.
Before I wandered unwittingly into the (so-called) professional world of advertising and became a copywriter, I was a punk. Well, not strictly a punk in the common sense. I was a little too young for tartan and safety pins. Still, it’s been surprisingly useful in the world of advertising.
The advertising industry is predominately focused on more hip concepts like brand identity, product placement and social influencers. It’s fair enough. There is a time and place for these concepts. But the fact is they’re much more indirect, abstract and less-measurable concepts. For small, local businesses – this isn’t an option.
Trying to explain what copywriting is all about to someone outside of marketing and advertising is no easy thing. I help people sell things…with words. How’s that, people wonder? Well, it’s kind of weird…
An entire wall of our front room is covered in books. There are books on the shelves of our bedroom. There are books in our kitchen. There are even books in our downstairs toilet. So, to have a book of my own being properly published is a great feeling.
Unless you’ve managed to climb all the way to the top of Maslow’s hierarchy or you’ve ascended to some Kantian-level of self-knowledge (or you’re just pathologically self-assured), you will always doubt yourself. But it’s no reason to stop being creative.
The question as to why Glenn Fisher needs a website about him (and the question as to why he's currently writing about himself in the third person) is a difficult one. It raises potential accusations of narcissism, self-promotion and vanity. I am guilty of all three.