I’ve got five minutes to mysef, so thought it would be a good chance to update you on where all things ‘Glenn Fisher’ are. I realise that is obscenely self-centred. But then this is a post on TheGlennFisher.com, so, you know, it’s kind of justified. Anyway…here’s the lowdown.
The advertising industry is predominately focused on more hip concepts like brand identity, product placement and social influencers. It’s fair enough. There is a time and place for these concepts. But the fact is they’re much more indirect, abstract and less-measurable concepts. For small, local businesses – this isn’t an option.